India’s expanding network of Free Trade Agreements (FTAs) is creating new opportunities for micro, small and medium enterprises (MSMEs). However, improving product quality, controlling costs and meeting international standards will be essential for businesses to succeed in global markets.

Speaking at the CII Global MSME Business Summit in New Delhi, MSME Ministry Secretary Bharat Khera said that trade agreements alone would not guarantee export growth. He stressed the need for reliable products, competitive pricing and practical support for businesses entering international markets.

Khera highlighted five government priorities for strengthening MSMEs: formalisation, access to finance, technology and quality upgrades, export competitiveness, and entrepreneurship development. These areas are closely connected and can help businesses improve productivity and achieve sustainable growth.

India’s MSME sector contributes around 30% of the country’s GDP and approximately 49% of its exports. Strengthening the sector is therefore important for economic growth, employment generation and the vision of Viksit Bharat.

The secretary also called for better testing infrastructure to help Indian products meet international standards. He noted that certification remains a challenge, as many enterprises have yet to adopt higher levels of recognised certification.

A study by the Confederation of Indian Industry (CII) and the Indian School of Business found that 32% of surveyed MSMEs held recognised certification. Among businesses without certification, 50.9% said their customers did not require it, while 30.4% cited a lack of awareness.

As India expands its global trade partnerships, MSMEs will need to focus on quality, cost efficiency and reliable delivery. Stronger certification, technology adoption and export support can help Indian businesses convert new FTA opportunities into long-term international growth.