Italian fashion retailer OVS is expanding its presence in India, targeting 11 stores by December 2028, with faster expansion planned from 2029. The company, which re-entered the Indian market in October 2025, is focusing on major metropolitan cities and Tier-I markets.

OVS currently operates three stores in India and expects to close 2026 with four outlets. Its planned stores will generally cover 8,000 to 12,000 square feet, while its latest Mumbai store spans 12,400 square feet, making it the brand’s largest outlet in the country.

According to Sundeep Chugh, Managing Director of OVS India, the company intends to use its initial expansion phase to understand Indian consumers, pricing preferences and product demand before accelerating growth. Globally, OVS operates approximately 2,600 stores across multiple markets.

The brand currently records an average selling price of ₹1,800–₹2,200 and an average basket size of 2.8 items. These figures will serve as important benchmarks as it develops its Indian business.

OVS is also developing its own e-commerce website, with a launch planned by the end of the April–June quarter. Although online sales are expected to contribute modestly in the initial years, the company aims for digital channels to account for 12–15% of sales over the next five to seven years.

For now, OVS will concentrate on family fashion before considering the introduction of other brands from its group. Its expansion plans reflect continued interest in India’s apparel retail market and the opportunities offered by its growing consumer base.