Mafatlal Industries Limited has entered a new phase of digital retail with the launch of Mafatlal Home Fashion. The new direct-to-consumer (D2C) platform offers more than 400 home textile and essential products.

The platform features products across bedding, bath, baby and kids, and seasonal categories. Its range includes bedsheets, dohars, comforters, blankets, towels, mattresses and baby essentials. The bedsheet collection alone features more than 150 designs.

The launch strengthens Mafatlal’s online presence and gives customers a dedicated platform to explore its home furnishing products. The company will continue selling through established marketplaces, including Amazon, Flipkart, Myntra and Meesho.

According to Priyavrata H. Mafatlal, Managing Director and CEO of Mafatlal Industries, the new platform will help the company build closer relationships with consumers. Direct customer feedback will also support product development, design decisions and improved shopping experiences.

Mafatlal Home Fashion will also serve corporate gifting needs. Businesses can explore customised home textile solutions for employee gifts, client engagement and corporate events.

The launch comes amid growth in India’s home textile market. Industry estimates value the market at $11.91 billion in 2026 and project it to reach $16.76 billion by 2031. E-commerce expansion is creating new opportunities for textile companies to connect directly with consumers.

The move follows Mafatlal’s launch of Mafatlal MedFits earlier in 2026. The company plans to expand its home and lifestyle product range gradually while improving its digital customer experience.

With Mafatlal Home Fashion, the company aims to strengthen its direct-to-consumer business, gain deeper insights into shopping preferences and build a stronger position in India’s growing home furnishing market.